Public workshop · Live online

Coaching Skills for SaaS Sales Managers

09:30–14:30 UK time · GMT

Coach the sales conversation you observed. Practise specific feedback, useful questions and focused repeat attempts, helping sellers choose an action they can apply in their next buyer meeting.

Illustration of a sales manager observing a colleague’s practice call and preparing focused feedback.
  • Microsoft Teams
  • Maximum 4 participants
  • English
  • 4 training hours + lunch

Who is this for? SaaS sales managers, account executive team leads and revenue enablement colleagues responsible for coaching discovery, demos and buyer follow-up.

Workshop agenda

Workshop agenda. All times are UK time, GMT.
Time (GMT)SessionWhat you will practise
09:30–10:00Choose the moment worth coachingIdentify a recurring discovery, demo or follow-up difficulty. Compare scenarios to distinguish a skills gap from missing information, an unclear process or a decision outside the seller’s authority.
Your output: A defined coaching priority and a reason for the chosen support.
10:00–10:45Turn observation into usable feedbackObserve a fictional buyer conversation and record phrases, actions and buyer responses. Separate evidence from interpretation and turn a broad judgement into recognisable feedback. Practise inviting the seller’s own reflection.
Your output: A concise observation note and an opening feedback question.
10:45–11:30Practise the coaching conversationTake turns as coach, seller and observer in short rotations. Each participant coaches a selected sales moment, checks the seller’s thinking and agrees a manageable adjustment. Receive feedback on questions, listening and clarity of the next attempt.
Your output: An observed coaching attempt and 1 specific refinement.
11:30–12:30Lunch breakOptional 10-minute 1-to-1 video check-in with Paul to review feedback and focus your afternoon practice.
12:30–13:15Respond when coaching becomes difficultWork through seller responses such as defending a rushed demo or requesting a script for every objection. Practise acknowledging the concern, checking what support is needed and being direct about an expectation or product-information gap.
Your output: A response that distinguishes development, information and direction.
13:15–14:00Refine the coach and the next attemptEach participant repeats the coaching moment selected earlier. Use the same observation criteria, then guide the seller through a brief replay of the buyer exchange. Compare what became clearer and identify what still needs practice.
Your output: A refined coaching sequence and evidence from the repeat.
14:00–14:30Build a workable coaching routineChoose an upcoming team opportunity and define 2 actions, the observation source and a review date. Check how the coaching fits existing sales standards and who owns product or process questions that emerge.
Your output: A short coaching plan with actions, ownership and review.

Preparation and follow-up

  1. Before the workshop

    Complete a short questionnaire and respond to a supplied coaching scenario. Identify 1 anonymised seller behaviour you want to coach.

  2. After the workshop

    Revise your written response and submit a short workplace coaching plan. Use the feedback to select 2 development priorities.

Your personal report reviews approach selection and question design in the written work, alongside listening, feedback and action ownership observed during workshop practice. It identifies 2 development priorities and a review prompt.

Bring: a fictional or approved coaching example without customer identities, private recordings or confidential pipeline details.

Direct booking · GBP

Workshop prices

Book 1 place or all 4 for your company.

Super early birdPrice and closing date to be confirmed

Early birdPrice and closing date to be confirmed

Current introductory prices. The company rate includes a 10% discount when 1 company books all 4 places.
BookingUK total including 20% UK VATEligible non-UK business total without UK VAT
1 participant£180£150 + £30 UK VAT£150Per participant
1 company · All 4 places10% company discount£648£540 + £108 UK VAT
£162 per participant
£540£135 per participant

Non-UK business bookings: we confirm business status, the receiving establishment and applicable taxes before invoicing. UK VAT applies to private individual bookings, including overseas individuals.

Interested in booking?

Tell us the workshop and number of places. We confirm availability, VAT treatment and booking-specific cancellation/refund terms, then send an invoice with Starling bank-transfer details. Places are confirmed after payment. Booking terms.

Contact NewSkilz

Or email training@newskilz.com.

Practical information and confidentiality
  • Join on a laptop or desktop with a microphone, camera and reliable internet connection. Microsoft Teams joining instructions are sent by email.
  • Participants may come from different companies. Attendance is subject to a confidentiality agreement covering NewSkilz and every participant. Use demo environments or fictional data; exclude customer information, passwords and sensitive material.
  • The live workshop must not be recorded, photographed or transcribed. Screenshots, automated transcription and AI meeting assistants are not permitted.
  • Preparation and follow-up submissions are sent privately to NewSkilz and will not be shared with other participants without your permission.

For access requirements or learning needs, contact NewSkilz before booking so we can discuss suitable arrangements.

Workshop questions

Must I bring a sales-call recording?

No. We use fictional role plays and written examples. You can practise a recurring coaching situation without sharing a customer recording.

Do I need a particular sales methodology?

No. Observation, feedback and useful questions can support your existing approach.

Will we cover formal performance procedures?

The focus is developmental coaching of sales conversations. Use your organisation’s agreed procedures and relevant support for formal performance matters.

Prefer private training? Discuss a remote or on-site workshop tailored to your team. Browse all public workshops.