Customer conversations · Tailored role play · Workplace application
We tailor the training around your people, your goals and the situations they face at work. For sales, presales, customer success and technical specialists, we combine tailored role plays, specific feedback and manager-supported workplace practice.
People skills training grounded in commercial experience and technology context. Our facilitation draws on Paul Murphy’s international experience selling B2B learning solutions, alongside SaaS presales and project management.
Featured SaaS sales enablement experience
The SaaS Sales Pressure Lab starts with the conversations your team struggles to handle. Sellers practise with realistic buyer pressure, receive feedback on what they actually say and do, then try a more effective approach.
Training and programme support
Build skills for customer conversations, prepare new sellers or coordinate learning across teams and countries.
The demo got applause. The deal went quiet.
Practise discovery, value messaging, demo skills and objection handling through tailored role plays based on your buyers and product. Prepare new starters through our Sales Onboarding Programme.
Strengthen buyer conversations
Your people don’t work in textbook scenarios. Why should they train in them?
Help technical specialists explain recommendations, handle customer questions and agree realistic commitments through tailored practice.
Strengthen the people side of techFor learning and programme leaders
One programme. Many moving parts.
Coordinate multi-country training delivery or digital adoption stakeholders, with clear responsibilities, logistics, feedback and follow-through.
Explore programme managementNeed support behind the delivery? Explore Learning Programme Management or Training Delivery Partnership.
Our approach combines diagnosis, observed practice and manager-supported application. See how progress is reviewed.
41 practical guides · Free to read
Explore practical methods, role play ideas and working tools across our resource collections.
Discovery, demos and difficult buyer questions.
Explore the articlesReadiness, practical role plays and manager coaching.
Explore the articlesPreparation, ownership and consistent delivery.
Explore the articlesFeedback, influence and clearer team decisions.
Explore the articlesBring one recurring customer conversation and the people involved. We’ll discuss a focused pilot with clear practice priorities, workplace actions and review points.